Case Study: Yellow Slate Design & Duffy Hairdressing

Client: Duffy Hairdressing

Location: Paisley, Scotland

Industry: Hairdressing / Beauty

Project Scope: Comprehensive Branding, Digital Presence, Print Marketing, and Local Business Support

Background

Duffy Hairdressing is a high-end hair salon located in Paisley, Scotland, known for its commitment to quality, style, and customer satisfaction. The salon was looking to refresh its brand identity and enhance its presence both online and in the local community. Duffy Hairdressing partnered with Yellow Slate Design to create a cohesive and modern brand that would attract new clients and reinforce its reputation as a premier salon in the area.

Objectives

  • Brand Identity: Develop a strong, cohesive brand identity that reflects the salon’s commitment to quality and style.

  • Digital Presence: Establish a professional online presence to attract new clients and provide essential information.

  • Local Marketing: Create effective marketing materials to engage with the local community and drive foot traffic to the salon.

  • Customer Engagement: Enhance client loyalty and satisfaction through targeted marketing and branded materials.

Services Provided

  1. Logo & Branding:

    • Designed a sleek, modern logo that embodies the elegance and professionalism of Duffy Hairdressing.

    • Developed a complete brand identity, including color schemes, typography, and design elements, to be used consistently across all materials.

  2. Website Development:

    • Created a user-friendly, visually appealing website that showcases the salon’s services, team, and portfolio.

    • Integrated online booking functionality to improve customer convenience and streamline appointment scheduling.

    • Optimized the website for search engines (SEO) to increase online visibility and attract more local clients.

  3. Social Media Set Up:

    • Established and branded social media profiles on platforms such as Facebook, Instagram, and Twitter.

    • Provided initial content creation and strategy to build an engaging social media presence that attracts and retains followers.

  4. Print Marketing Materials:

    • Posters: Designed eye-catching posters for in-salon promotions and local events.

    • Price Lists: Created stylish, easy-to-read price lists that reflect the salon’s premium offerings.

    • Promotional Booklets: Developed booklets highlighting the salon’s services, team, and client testimonials to be distributed in the salon and at local events.

    • Pop-up Banners: Produced portable banners for use at events, in the salon, or in partnership locations, increasing brand visibility.

    • Business Cards: Designed professional business cards for the salon team to distribute to potential clients.

    • Appointment Cards: Created branded appointment cards to enhance the customer experience and encourage repeat visits.

    • Local Marketing Materials: Developed a range of local marketing materials, including flyers and brochures, to promote the salon within the Paisley community.

  5. Customer Engagement Tools:

    • Loyalty Cards & Feedback Cards: Designed loyalty cards to reward repeat clients and feedback cards to gather customer insights for continuous improvement.

    • Internal Notices: Produced internal notices to keep staff informed about salon policies, promotions, and training opportunities.

  6. Uniforms:

    • Designed stylish, branded uniforms that reinforce the salon’s professional image and create a cohesive look for the team.

  7. Photography:

    • Provided professional photography services to capture high-quality images of the salon’s interior, team, and client transformations, enhancing both online and offline marketing materials.

Results

  • Elevated Brand Identity: The new logo and branding successfully repositioned Duffy Hairdressing as a modern, upscale salon, attracting new clients and reinforcing its reputation for quality.

  • Improved Online Presence: The new website and social media profiles increased the salon’s online visibility, resulting in more bookings and a stronger connection with the local community.

  • Enhanced Customer Experience: The introduction of loyalty cards, appointment cards, and professional print materials improved client satisfaction and encouraged repeat visits.

  • Stronger Local Engagement: The targeted local marketing efforts, including promotional booklets, pop-up banners, and flyers, effectively increased foot traffic and brand awareness in the Paisley area.

  • Professional Presentation: The new uniforms and high-quality photography elevated the salon’s professional image, both in-person and online.

Conclusion

Yellow Slate Design’s partnership with Duffy Hairdressing has been instrumental in transforming the salon’s brand identity and enhancing its presence in the competitive beauty industry. By delivering a comprehensive suite of services—from branding and website development to local marketing and photography—Yellow Slate Design has helped Duffy Hairdressing establish itself as a leading salon in Paisley. The ongoing collaboration continues to support the salon’s growth and success, ensuring it remains at the forefront of style and customer service.