Here is our first blog on 'The 8 Fundamental Types of Graphic Design'!
Each type of graphic design is different and requires their own skills and techniques. However, some do overlap. Some graphic designers only specialise in one type, whereas others specialise in multiple similar types. For example, a designer may be trained in marketing and advertising graphic design as well as visual identity design as they both overlap in terms of a company’s branding. These are the 8 fundamental types of graphic design:
1) Marketing and advertising graphic design
These are designs created for marketing and advertising purposes. Marketing designers often work with marketing professionals, company owners and directors to fit the design with the marketing strategy. Types of marketing graphic design includes physical forms of advertising such as leaflets and billboards, but also digital marketing design such as visuals used for content marketing.
2) User interface graphic design
UI (user interface) design includes the visual elements in the user interface, such as the buttons on the screen, menus, images and more. UI designers often specialise in computer and phone apps, as well as web apps and games too.
3) Visual identity graphic design
Visual identity design is the creation of the visual elements of a brand that creates that company’s identity. Colours, fonts, images and shapes make up these elements - which is how you recognise a brand.
4) Publication graphic design
Publication design includes books, magazines and newspapers. A publication graphic designer works with editors and publishers to layout and design publications with typography and art - such as illustrations, art and photography.
5) Art and illustration for graphic design
Designers create compositions in order to communicate, while graphic artists and illustrators create original artwork. Graphic art and illustration are often thought to be the same as graphic design, but they're very different.
6) Motion graphic design
Motion graphic design are graphics that move, so for example: animation, video and imagery. Due to the increase in digitalisation and improved technology, this type of design has become much more popular in recent years.
7) Environmental graphic design
The aim of environmental graphic design is to make people's experience of the outdoor more memorable and interesting or enjoyable by making spaces more visually appealing. Examples of environmental graphic design include signage, retail interiors, murals and event spaces.
8) Packaging graphic design
A packaging designer develops concepts and designs product mock ups. Its essential packaging is designed correctly as it speaks to the consumer directly in store and online, and can greatly affect a purchasing decision.
Yellow Slate Design has experience in all walks of design. If you are currently questioning your company’s graphic design capabilities, we would love to help! Visit us on our website https://www.yellowslatedesign.com/contact-us or call us on 0141 404 1947.